5 Factors That Are Changing the Apple and Pear Market in Latin America

For companies involved in the fresh fruit business, understanding these signals can make a major difference in seasonal strategy.

In our Global Pome Fruit Report 2026, we analyzed the latest market data and identified several changes that are beginning to shape demand across the region.

Here are five signals the industry should be watching closely.

1. Quality is starting to outweigh price

Across several markets in the region, a clear trend is emerging: buyers are increasingly prioritizing consistency, presentation, and higher fruit quality categories.

This shift is gradually influencing how many importers and retailers structure their purchasing decisions.

However, this change is not happening at the same pace in every country.

2. Some markets are becoming far more structured

While some destinations still rely on opportunistic purchases, others are moving toward much more defined weekly supply programs.

This has important implications for exporters seeking greater commercial stability throughout the season.

3. Fruit size is becoming a decisive factor

Fruit size has always mattered, but in certain markets it is becoming a key differentiator in retail strategy.

Depending on the country, retailers may strongly favor very different size ranges, which directly impacts packing and selection strategies.

4. Not all varieties compete on equal ground

Although the pome fruit trade includes many varieties, in some markets just a few dominate the majority of demand.

This creates clear opportunities for certain origins while intensifying competition in other segments.

5.  Market opportunities are increasingly linked to commercial windows

One of the least visible—but most influential—factors in the international fruit trade is the commercial window between production seasons from different origins.

When these windows open, they can create significant opportunities for specific exporters.

Identifying them early can make a major difference in seasonal performance.

Download the Global Pome Fruit Report 2026

In this article we only explored a few of the signals shaping the market.

The Global Pome Fruit Report 2026 provides a deeper look at:

• key markets for apples and pears
• dominant varieties by destination
• size preferences across countries
• demand dynamics in Latin America
• commercial trends shaping upcoming seasons

The report also includes exclusive data and analysis from the Loads Data Center.

Download the Global Pome Fruit Report 2026 and access the full analysis.